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UX Design Principles for Video Streaming Apps

In the past 15 to 20 years we have gone from patiently waiting for hours while downloading large video files to playing crystal clear, high-resolution video on any screen from anywhere instantly. These days streaming videos has become so common and popular that the term “binge-watching” even got added to the Merriam-Webster dictionary. It seems like streaming videos over the internet serve like oxygen to the mainstream consumer. There are so many video clips available out there to suit everyone’s appetite, and as can be seen, we have quite an appetite. Earlier, for streaming videos, youtube was the only serious platform in town- as time passed, several other video streaming platforms came in the picture, with each new competitor in the market exerting evolutionary pressure on the user experience of delivering video content. Nowadays, streaming video providers must give their users a pleasant viewing experience in addition to carrying the content they desire. We can see this effect in

The Essential Guide to UX writing

N ew lanes have emerged in the path of content strategy. Which was once largely defined in terms of role and discipline has now opened a whole new world of opportunities and one of the most important and fastest-growing of those is the role of UX writer. An integral part of the design teams at companies like Facebook, Google, etc. are UX writers that create any text you see or hear in a user interface. Whenever you see a user and computer coming together to get something done, that’s where UX writing plays a role. The main job of a UX writer is to help users understand the Why and the How at each step of a task to make it simple and uncomplicated. What does a UX writer do? UX writers, also known as microcopy writers write the text that users see as they are navigating their way through apps, websites, software, etc. They provide the content for error messages, pull-down menu content, on-screen help text, and more. In some companies, this is an entirely different position from web cop

Why it's important to change your career from Web design to UX design?

S witching careers these days is not such a big deal, especially amongst the millennial generation workforce. When it comes to user experience design, the current job market is booming with astonishing growth. Most professionals with a rich and extensive design background are finding it more relevant to make a career change into UX design. There could ideally be several reasons for making the switch to UX design but the most lucrative one is a higher paycheck when one switches from web design to UX design. If you are associated with a Web Design Company and have enriched experience in designing various types of web-based assignments like eCommerce portals, blogs, and commercial pages then you will be the most desired workforce in the UX segment. Defining experience design(UX design) Source: Uxstudio This term was coined by Don Normann a few decades ago. It revolves around the idea that you have to enrich the customer’s whole experience and not just the screen they look at. It encompass

How apple's design process created the future

"The people who are crazy enough to think they can change the world are the ones who do"— Apple’s Think Different commercial, 1977 Source- Logocreative W hen we think about some of the most innovative and ingenious technology companies from the last ten years, chances are, Apple would be one of the first to come to our minds. Apple is best known for leading the market through its design and creative, innovative products. It has attracted its user’s love by achieving the empathetic design challenge. No one can doubt the power that Apple has to sway millions of people into standing in line for hours just to buy a phone. They have an army of loyal customers that would promote their products and buy absolutely everything that they produce, no matter what the cost. What made Apple so popular? The answer is- its innovative technology and simplicity. The fact that how Apple manages to bring something new to the table every time with every product release and also how simple its p

How Colour Influences User Experience and Psychology

C olour plays a very vital role in User Experience. People might not give it much importance but the colours of your brand, logo, and product have a major impact on the psychology of the users. It not only helps to get your brand or product to get easily recognized but also helps to create a positive image among the users. The effect that different colours have on user psychology discussed below which might help you to decide what colours to use in order to convey a positive user experience. White The color white always brings cleanliness, purity, simplicity, and peace to mind. It also represents goodness, light, peace, humility, and innocence. In some cultures, this color is associated with success and new beginnings. People are more likely to use this color in advertisements because the human eye sees it as a brilliant color and it helps in delivering a clean and clear message. It is also found on medical and sterile products since it has connotations with safety and purity. For th

10 Landing page tricks to increase conversion

C onversion is truly king when it comes to business on the web. It doesn’t matter if it's email subscribers, new accounts, or good old-fashioned purchases, one thing is for sure, conversion makes or breaks the businesses online. So, below are the top 10 tricks that might help you to improve your business by increasing the conversion of your landing pages. Testing is the key Before you start spending start testing. Learn what users think. Remember it and do the same with your design. Then, once you find the direction you are comfortable with, put it to test. Start with A/B testing. It will help you to try larger variations of design and copy and fine-tune with multivariate testing of discreet elements. Captivating headlines It is only a matter of 8 seconds for people do decide if they want to abandon your landing page or not. So, your headline plays a very important role and is often your only shot at convincing them to visit it. Be clear and confident in what you are offering and