Everything about UX!

  "The people who are crazy enough to think they can change the world are the ones who do"— Apple’s Think Different commercial, 1977 Source- Logocreative W hen we think about some of the most innovative and ingenious technology companies from the last ten years, chances are, Apple would be one of the first to come to our minds. Apple is best known for leading the market through its design and creative, innovative products. It has attracted its user’s love by achieving the empathetic design challenge. No one can doubt the power that Apple has to sway millions of people into standing in line for hours just to buy a phone. They have an army of loyal customers that would promote their products and buy absolutely everything that they produce, no matter what the cost. What made Apple so popular? The answer is- its innovative technology and simplicity. The fact that how Apple manages to bring something new to the table every time with every product release and also how simple its p

  C olour plays a very vital role in User Experience. People might not give it much importance but the colours of your brand, logo, and product have a major impact on the psychology of the users. It not only helps to get your brand or product to get easily recognized but also helps to create a positive image among the users. The effect that different colours have on user psychology discussed below which might help you to decide what colours to use in order to convey a positive user experience. White The color white always brings cleanliness, purity, simplicity, and peace to mind. It also represents goodness, light, peace, humility, and innocence. In some cultures, this color is associated with success and new beginnings. People are more likely to use this color in advertisements because the human eye sees it as a brilliant color and it helps in delivering a clean and clear message. It is also found on medical and sterile products since it has connotations with safety and purity. For th

  C onversion is truly king when it comes to business on the web. It doesn’t matter if it's email subscribers, new accounts, or good old-fashioned purchases, one thing is for sure, conversion makes or breaks the businesses online. So, below are the top 10 tricks that might help you to improve your business by increasing the conversion of your landing pages. Testing is the key Before you start spending start testing. Learn what users think. Remember it and do the same with your design. Then, once you find the direction you are comfortable with, put it to test. Start with A/B testing. It will help you to try larger variations of design and copy and fine-tune with multivariate testing of discreet elements. Captivating headlines It is only a matter of 8 seconds for people do decide if they want to abandon your landing page or not. So, your headline plays a very important role and is often your only shot at convincing them to visit it. Be clear and confident in what you are offering and

In today’s world, nothing comes for free. If we want something obviously we have to pay for it. And let’s be honest paying is painful. When people buy things that are intended for the purpose of pleasure, like a vacation, they try to maximize both the profit and happiness that they would experience. Now the question arises, how to make this happen? So apparently two aspects of the consumer experience:- Timing when we pay for something and Timing when we consume it. And the relationship between these two plays a very significant role in the amount of satisfaction the customers derive from what they buy. Since payment is painful, people generally enjoy it when payment is separated from consumption through timing. Good things come to those who wait When it comes to user interfaces, faster isn’t necessarily always better. Sometimes a short delay won’t harm the experience. So if you want to create a better user experience make the users wait. This might seem contrary to what people commonl

Amazon is a one-stop e-commerce website to browse and get product details, read reviews, and purchase millions of products that are available. Amazon has one of the most efficient user interfaces which in turn creates a superb user experience.  Amazon is one of the best sites to take an example from for designers of e-commerce sites considering the amount of traffic it generates. Easy-to-find products are Easy-to-sell products When you search for an item on Amazon, you’re presented with an interface delivering incredible aggregated information. Along with the Amazon price, you also see options for other vendors carrying new and used items. What was once built to become an online department store has instead become a network of sellers that offer the user a wide range of products. Amazon currently sells over 480 million products on its US site alone. The number of choices that Amazon offers, along with the aforementioned aggregation of links and the algorithm that customizes each regist