In today’s world, nothing comes for free. If we want something obviously we have to pay for it. And let’s be honest paying is painful. When people buy things that are intended for the purpose of pleasure, like a vacation, they try to maximize both the profit and happiness that they would experience. Now the question arises, how to make this happen? So apparently two aspects of the consumer experience:- Timing when we pay for something and Timing when we consume it. And the relationship between these two plays a very significant role in the amount of satisfaction the customers derive from what they buy. Since payment is painful, people generally enjoy it when payment is separated from consumption through timing. Good things come to those who wait When it comes to user interfaces, faster isn’t necessarily always better. Sometimes a short delay won’t harm the experience. So if you want to create a better user experience make the users wait. This might seem contrary to what people com...